Mark your calendars for April 14th!
Target just announced a limited edition collaboration for spring with Hunter, a traditional British brand founded in 1856 and famous for its iconic Wellington Original boot, clothing from protective exterior, bags and accessories. The collection, with more than 300 items, consists of garments and accessories for women, men, girls, boys and babies, as well as products for the home and the outdoors, and includes some unprecedented creations for Hunter, such as hammocks, umbrellas and coolers.
“Hunter has been known for a long time for his impeccable design aesthetic, his rich legacy and his cheerful spirit, and, according to our studies, it is a brand that our customers know and love.” A collaboration between our two brands had, for So much, a lot of sense, “said Mark Tritton , executive vice president and director of Target Merchandising. “We have worked with Hunter from the beginning to create an affordable and well-designed collection that encompasses fun, optimism and adventure accessible to the whole family.The colorful and all-weather items that make up this line are made to enjoy the outdoors, whether it is raining or sunny, regardless of the type of budget available.
Hunter for Target will be available on Saturday, April 14, 2018 at selected Target stores and through Target.com. The collection reflects the innovative spirit of both brands, their shared feeling of joy and optimism, and their commitment to generate interesting experiences. With prices ranging from 5 to 80 US dollars and most items less than 30 dollars, the collection was designed to bring families and friends together to enjoy the outdoors together. In addition, for the first time in the design collaborations of Target, holders of the REDcard card will receive early access to select exclusive colors for specific styles on Target.com as of Saturday, April 7, 2018.
“Our collaboration with Target offers us a unique and very important opportunity to share Hunter’s story and reach a wider audience in the United States,” said Alasdhair Willis, creative director of Hunter. “We share a similar spirit and brand values, in particular, our appeal to the whole family, together with a spirit of joy, optimism and daily adventure.” The collaboration celebrates these common values, as well as our connection to festivals and outdoors”.
To give life to the Hunter for Target collection and celebrate this collaboration, Target and Hunter will organize a festival that will feature musical activities and activities for the whole family. The festival, scheduled for the end of March in the Los Angeles area, will be open to the public and will be the first time that customers can buy items from the collection. Target will publish more information about the festival and the tickets for it in the coming weeks.
Founded in 1856 in Scotland by an American entrepreneur, Hunter (initially called the North British Rubber Company) is a progressive British traditional brand famous for its iconic Wellington Original boot. In 2013, Alasdhair Willis joined the brand as creative director, which marked a new era for Hunter. Since the appointment of Mr. Willis, the firm has gone from being a single product business, known almost exclusively for its boots Original, to become a multi-category company that includes items adaptable to all types of climates for the categories of prêt-à -porter, footwear and accessories. The brand’s products are popular among festival attendees and, today, it is possible to recognize Hunter instantly on the festival grounds of Britain and around the globe.
To learn more about Hunter for Target, visit ABullseyeView.com. Clients can participate in the conversation on social networks using the hashtag #HunterxTarget.