Dots New Spot

Written by:Priscilla Lino
Photography by: Clifford Dickson

Founded in 1987, Dots the fast fashion retailer famous for up-to-the
minute trends at exceptionally low prices whose mission is to help
make fashion affordable despite today’s economic climate challenges.

On November 10, 2011, Dots grand opening of its first store in New
York City Market, with Bronx location at Bay Plaza Shopping Center,
2146 Bartow Avenue Bronx, New York 10475 was a success.
The spacious shopping area of over 5,000 sq ft, large fitting rooms,
and easy to explore layout, this store will be a fashionista’s
fashion-land.   It is also projected Dots will bring job opportunities
for the Bronx community.

Doors opened to the public at 10am followed by a ribbon cutting
ceremony at 4:30p.m.
For the Grand Opening fashion party of DOTS, customers, fashion
fanatics, residents of the Bronx, and local officials were all in
attendance to capture the festivities of this milestone event.  “To
open a store in the fashion capital of the country is a huge milestone
for DOTS and is reflective of the direction in which our brand is
moving, “said Rick Bunka, DOTS CEO.  Dots retail store caters to women
size 0-24 shopping for casual, club and career looks complete with
footwear, accessories and beauty products.

The Grand Opening Fashion Party of DOTS consisted of:
First 200Customers receives a Dots makeup kit
Complimentary Chair massages and make-up touches by Makeup-artists and
masseuses
Pink Carpet Photo Opps
$10 Girlfriend Card Giveaways
On-Site styling

In showing support and dedication to the Bronx community,Dots
management made a $500 donation
to the Maria Fareri Children’s Hospital at Westchester Medical Center.

Three people were interviewed at the Grand Opening fashion party of
DOTS. Here are their interviews below.

First Interview:
Writer: How are you today? Do you mind if I ask you a few questions?
Interviewee: Im fine. Sure.
Writer: Tell me your name?
Interviewee: My name is Andre´a
Writer: Are you from the neighborhood or are you just coming to shop?
Andrea: Yes. I live in building 10. I been living here since 1970.
Writer: How do you feel about the new store?
Andrea: Its nice. A lot of fun new things.
Writer: Great
Writer: What do you think about the prices and décor of the store?
Andrea: Very organized and stylish. The prices are affordable.
Writer: Thank you Andrea enjoy the store

Second Interview:
Writer: How are you today? Do you mind if I ask you a few questions?
Interviewee: Ok. No problem.
Writer: Can you tell me your name:
Interviewee: Wendy
Writer: Hi Wendy. Do you live in the area?
Wendy: Yes. I live in the area.
Writer: So how do you feel about the Grand Opening of DOTS new store
Wendy: Its convenient for one stop shopping.
Writer: Did you bring anyone with you to the Grand Opening?
Wendy: I brought my daughter with me.
Writer: How did you hear about the Grand Opening?
Wendy: I was mailed an invitation for the Grand Opening, so I came out
for the free complimentary makeup and the pink carpet photo-opp.
Writer: Thank you so much Wendy. Enjoy the festivities.

Third Interview:
Writer: How are you today? Do you mind if I ask you a few questions?
Interviewee: Great. Sure why not.
Writer: Can you tell me your name:
Interviewee: My name is Nikea
Writer: So do you live in the area or are you just coming to shop?
Nikea: Well no. Actually I work in the area.
Writer: How do you feel about the DOTS store location?
Nikea: I like the ambiance.
Writer: What kind of clothes do you usually wear?
Nikea: I usually wear casual business clothes and church attire.
Writer: Thank you Nikea for the interview. Enjoy the store.

Marketing Manager, Jeff Falkowski gave a few words about the DOTS
Grand Opening.  “I’m excited about the new store and its location.
The Bronx community will benefit with the opportunity of jobs
available.”

For more information on the DOTS location, visit: www.dots.com/go/Bronx.
For additional information please visit www.dots.com, or follow DOTS
on Twitter and Facebook.

Leave a Reply

Your email address will not be published.